IBI Investment House will continue to serve as the club's main sponsor for the next three years, under a new agreement that could reach 5.5 million NIS per season. Club CEO, Guy Primor: "A partnership that strengthens the club's foundations and supports our goals on and off the pitch." CEO of IBI Investment House, Dave Lubetzky: "The extension of the agreement reflects our vote of confidence in the club and the path it is forging"
We are delighted to announce the extension of our agreement with IBI Investment House, under which the company will provide the main sponsorship for the club for the next three years, starting from the 2026/27 season. The total sum could reach 5.5 million NIS per season and potentially even exceed that, depending on the team's success in domestic and European competitions.
The partnership between Hapoel Tel Aviv and IBI Investment House began about five years ago and has now been extended as part of a long-term strategic vision shared by both organizations. The bond between IBI Investment House and Hapoel has become one of the most prominent and stable in Israeli sports, integrating professional, community, and business activities around the "Hapoel IBI Tel Aviv" brand.
As part of the agreement, the team will continue to be called "Hapoel IBI Tel Aviv," and the company's logo will remain on the front of the players' jerseys. Furthermore, the agreement also includes sponsorship for the women's team, the Hapoel "Shavim" team, and the club's youth team.
Additionally, the parties will organize content activities, community initiatives, and joint events with the team's players and fans throughout the seasons.
Guy Primor, Club CEO: "The continued partnership with IBI is a testament to the mutual trust built over the years, establishing a true strategic alliance. This partnership strengthens the club's foundations, supports our professional goals for the coming seasons, and enables us to keep aiming high both on and off the pitch."
Dave Lubetzky, CEO of IBI Investment House: "Extending the agreement for another three years reflects our vote of confidence in the club and the direction it is heading. We are highly satisfied with the club's level of management, its phenomenal journey, and its sporting achievements.
"Many people encounter IBI through sports, via the logo on the jersey, or via the pitch and the stands. These are connections of joy, belonging, and hope that endure over time.
"Especially during these times, we are happy to be partners in the small moments of happiness that only sports can generate—and we feel the appreciation from fans and sports enthusiasts in Israel for our contribution. We are proud to continue being part of this excellent club for at least the next three years".
