Shlomo Sixt will continue to sponsor the club for the next three years: "The ongoing support and devotion to the club over the years are highly appreciated"
We are delighted to announce the extension of our agreement with Shlomo Sixt, which will see the company continue to sponsor the club for the next three years, beginning with the 2026/27 season.
The leasing and rental company, a proud supporter of the club since 2003, will continue to supply the vehicle fleet for the players and club staff. The Shlomo Sixt logo will remain prominently featured on the back of the players' shirts and on the perimeter advertising boards during home matches at Bloomfield Stadium.
Club CEO, Guy Primor: "I am thrilled that Shlomo Sixt will remain a part of the Red family. Their unwavering support and dedication to the club over the years cannot be taken for granted, and I am glad that we can continue to provide our players and staff with the best automotive service for the next three years as well".
Company Owner Asi Schmeltzer and Shlomo Sixt CEO Doron Victor stated: "As Hapoel Tel Aviv fans, it is a privilege to continue being part of this wonderful club, which has seen tremendous upgrades in every possible aspect over the past year. Shlomo Sixt will provide the players and staff with the highest standard of vehicle services, and we are incredibly hopeful that through our support, the team will reach new heights and bring joy to the hearts of the Red fans".
